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Anyone
asking for outstanding designs
and materials on the American market of high quality
upholstery fabrics will invariably hear one answer: QUAKER
FABRIC. The company is not only known for its creativity
– it is also one of the largest manufacturers of furniture
and decorative fabrics in the world. Unusual for an
American textile company is, that Quaker operates as a global player, who
exports a great portion of its production to more than 40
countries around the
world.
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Larry Liebenow, President of
Quaker Fabric Corp.
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There are many reasons for
Quaker’s success. Larry Liebenow and his partners bought the company 1989
which was originally founded 1945 as Providence Pile. A fresh wind was soon
blowing through the vast multistory manufacturing facilities in Fall
River, Mass. The new management first analyzed the product range and then
determined to specialize in the production of yarn and fabrics for the
furniture and decorative business. Over time approx. 160 million US-Dollars
have been invested in the years between 1990 and 2000 in modernizing
production plants and install the most advanced technology. The number of
employees working presently in the eight production locations in Fall River
rose in this period from 1,100 to 2,600 associates. They achieved a turnover
of around 300 million US-Dollars in the year 2000. This was an increase of 330 % compared with 1990.

DORNIER rapier weaving machine plant
at Quaker Fabric Corp.
Consequent export strategy
A new export strategy adopted in
the early nineties was decisive for Quaker Fabric’s growth during a
business cycle in which the turnover of competitors stagnated or showed
contractions. This foresighted sales policy of exporting - normal practice
for European and Asian companies - is still rare in the USA. American
textile companies traditionally made comparatively weak appearances on the
international markets. It was commonplace to withdraw from a foreign market
if results were not convincing very quickly. A new management team supported
Larry Liebenow, who had gained vast international experience by living in
various foreign countries. Early on he emphasized for long-term continued
relationships and connections with foreign companies. Today Quaker has
distribution and demonstration centers in Mexico and Brazil. Sales offices
are maintained in London and Dubai and sales agents are actively presenting
the comprehensive, very diverse Quaker product collections in all important
countries. Quaker is not only impressive because of its size and its
progressive, export oriented strategy, but has also an excellent reputation
for modern fabric designs. State of the art computer-controlled systems
serve to develop patterns and prepare and monitor production. The own
manufacturing capacity for chenille yarns, the largest in the world, plays a
significant role in the success story of Quaker.

Quaker Fabric Corp. fabric collection
Employee motivation starts with understanding
Quaker Fabric is regarded as a
very reliable and flexible partner of the furniture industry. This has a lot to
do with the above average motivation of the multinational labor force. The
forefathers of a large number of Quaker’s employees emigrated from Portugal
to the USA, so Portuguese has become the second "official" language
at Quaker. All bulletin board messages, all safety posters and training manuals
are displayed in two languages. All Dialog Panels, the user surface of the
over 400 DORNIER rapier weaving machines installed, display their functions in
two languages, English and Portuguese.
CEO Larry Liebenow also wants to find a common language with China. Unlike
many American companies, he supports China’s entry into the World Trade
Organization. He looks at this as an opportunity to avoid isolation and he
promotes marketing efforts in China in an aggressive, proactive manner. A
sales office has already been opened in Beijing and a task force on management
level is developing a strategy for the future business penetration of the
People’s Republic of China.
Quaker design teams work continually on developing the product range further,
either with new yarns, new production and / or finishing methods in order to
maintain their strong market position.
The decision to utilize DORNIER rapier
weaving machines with 180 cm nominal width was already made as early as 1983
in order to keep the enormous diversity of the existing product range. Today
372 Jacquard machines and 36 dobby type machines, equipped for up to 12 filling
colors are installed. The modular color cassette system allows changing rapidly
to the particular number of filling yarn types or colors required.
Quaker produces chenille yarn of all kinds on a large scale and the company in
fact dominates in this sector of furniture materials. Reliable insertion of
coarse fancy yarns alternating with fine binder threads for interlacing and
support of the fabric construction is of major importance.
DORNIER rapier weaving machines with their positively controlled filling
transfer, the low filling tension and the open shed weaving feature are the
perfect solution for the requirements of this demanding customer.
DORNIER is proud that its machines are playing a significant role in the
success of Quaker Fabric.
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