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The story of Jim Thompson and his „Thai Silk
Company" reads like a modern Asian fairy tale. It was almost 60
years ago that the American Jim Thompson, a member of the US Army at
that time, came into contact with Thai silk for the first time and
then, based in Thailand, conquered the world with his own silk
fabrics. Jim Thompson has long become a synonym for Thai silk. „The
Thai Silk Company" he established no longer simply presents this
silk in traditional style but as a fabric for modern home
furnishings and, last but not least, fashion dreams.
The art of silk weaving - an ancient tradition -
reaches back in Thailand to the prehistoric culture of Ban Chiang,
700-500 B.C. Weaving was well established at an early time and
quickly spread to the major regions of Thailand, with each creating
signature variations in design, color and purpose. In the late
nineteenth and early twentieth centuries, Thai textiles suffered
from the influx of cheaper imports. The knowledge and art of silk
weaving was pushed into the background but remained intact.
American Jim Thompson was decisively responsible for keeping Thai
silk alive. Thai silk is legendary for its unmistakable lustre and
iridescence. In contrast to the Chinese silkworms from whose white
cocoons a soft, fine yarn is produced, the Thai cocoons of the
"Bombyxmori" silkworm are characterised by their golden-yellow hue.
Typical for Thai silk are also the "humps and
bumps "as coined by Jim Thompson which give the silk fabrics their
unique appearance. Thai silk is especially appreciated for its
fascinating beauty, colors, quality and diversity and has made an
impressive revival in the last 50 years.
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Trendy men's and women's collections, designed for Jim Thompson by the Thai fashion
designer Nagara
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"The Thai Silk Company Ltd."
Jim Thompson not only succeeded in saving and
reviving the traditional production of Thai silk but also in giving
new impulses. His power of innovation gave Thai silk the worldwide
reputation which it still enjoys. With the "Jim Thompson" label,
the
present owners, comprising the Thompson family, Thai business people
and a Japanese department store chain, have developed new areas of
application with current, modern designs.
Under their influence, Thai
silk has turned into a modern fabric with which "The Thai Silk
Company" produces trendy fashion collections for women and men,
ties, scarves, furniture and decoration materials, cushions,
handbags and other accessories.
Today, more than 2,800 employees work for the company which has a
weaving shop, finishing shop, print shop and tailoring shop. They are
even self-supporting in raw materials. They have exclusive contracts
with 1,500 Thai farmers for silk worms.
This emphasises Jim Thompson‘s strong commitment to the rural life
of the Thai people alongside the progressive company strategy. The
same applies for the more than 1,000 employed weavers who still
pursue the ancient tradition of silk weaving on traditional
handlooms.
Handlooms and DORNIER Shuttleless Weaving Technology
„The Thai Silk Company"
combines hand weaving technology with the latest shuttleless weaving
technology from DORNIER to meet the high demands for Thai silk in
top quality and still be able to offer traditional Thai silks.
The
complete Jim Thompson collection is woven on 54 Rapier and 2 Air-jet
machines in Jacquard and dobby versions. Yarns used in the filling
range from 18 den pure silk to Nm 5/1 chenille. Positive-controlled
central transfer on the DORNIER Rapier machines also allows 4-fold
filling insertion for 18 den fine silk yarns. This saves costs in
preparation, increases production performance and enriches the
spectrum of pattern variants.
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Tradition and progress in the Korat factory by
combining older handloom production with
modern weaving machine technology
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Range of Styles
A dedicated team ensures that Jim Thompson‘s
dream will continue to be pursued in the future. One of the first
successes was a fashion line for home accessories matching
international market trends and created together with the interior
designer Ou Baholyodhin, renowned from Tokyo to London. This was
followed by collections for the commercial and private furnishings
markets. Worldwide renowned hotels such as „The Oriental" in Bangkok
use furnishing fabrics from Jim Thompson. New paths are also taken
in fashion. In the past the company was primarily known for its
elegant tie collection but then created four years ago a new women‘s and men‘s fashion line in cooperation with the renowned Thai
fashion designer Nagara.
It combines decorative materials with trendy creations. The latest
2002 collection presented an explosion of colors and designs using
modern as well as traditional designs. Nagara thus succeeded in
creating a fresh but still very gracious line.
A further strength of the company is its sales structure. Although
only 30% of the total production is directly exported, more indirect
turnover is achieved via their own 28 Thai and 10 overseas shops to
27 countries in Asia, USA and Europe.
Despite the worldwide recession, the company with US $45 million
turnover in 2002 expects an annual increase of around 10% over the
next years. As Eric Booth, Marketing Manager of "The Thai Silk
Company", reported, there is still strong demand for quality
products as offered by the company.
Silk Fabric of the Future
The Jim Thompson company sees the future in a
wide perspective. It plans to develop Thai silk in various
directions, in other words not only as fashionable and trendy fabrics
but also luxurious, high-quality fabrics. Finding perfect use in
daily life - for example as sofa silks - and thus refining diverse
living environments with the exotic charm of Thai silk is another
characteristic of these dream fabrics.
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